Working the Luxury Niche

September 2, 2008

When REALTOR® Roberta Brennan became the listing agent for a 10,000-square-foot English Manor-style home in the North Shore suburb of Winnetka, she knew the property would draw curiosity from the luxury clientele in the area. After all, the $5.6 million new construction took three years to build and featured an antique Chicago brick exterior, a reclaimed slate roof and zinc gutters, flashings and downspouts. Brennan, a sales associate with Rubloff Residential Properties in Chicago, blanketed the community with an invitation-style mailing and even distributed brochures to brokers while standing in the middle of a dirt road during the early construction phase. It was an unusual experience with the eventual buyers though, that left a lasting impression on Brennan and set the tone for her “above and beyond” service as a luxury market specialist.  

“The property actually sold to a couple who had at one point snuck into the house during the early stages of construction and somehow got stuck on the second floor,” says Brennan. “They eventually climbed down a ladder and made it out safely, but we weren’t sure what was going on because the alarm kept sounding. I guess they were intrigued and really wanted to see inside.” 

 Illinois REALTOR Magazine

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